# Felix

> Answer engine optimization for companies that want to be cited.

Felix helps companies get cited in ChatGPT, Claude, Perplexity, Google AI Overviews, and AI agent results. AEO audits and ongoing optimization.

Felix is an answer engine optimization practice. The site explains the problem, two services (AEO audits and ongoing AEO optimization), how an audit works, what optimization includes, the engagement process, and answers to common questions.

Answer engines covered:
- ChatGPT
- Claude
- Perplexity
- Google AI Overviews
- AI agents

## Services

- [AEO audits](https://www.felixcraft.agency/#audit): A written record of how answer engines currently treat your company: which questions cite you, which cite someone else, and which pages are doing the work. The free audit is a working pass, not a sample deck. We agree on the questions, run them, read the site, and send what we found.
- [Ongoing AEO optimization](https://www.felixcraft.agency/#optimization): The changes that follow the audit. We revise the pages, facts, and structure assistants rely on, then check whether the citations moved. Ongoing optimization is a separate engagement, scoped after the audit if you want the findings put into the site and kept current.

### How an audit works

1. Buyer questions. We agree on prompts a real buyer would ask: what the category is, how options compare, and who is worth hiring or buying. We write them down. There is no hidden score.
2. Citation record. We run those questions in ChatGPT, Claude, Perplexity, and Google AI Overviews, and through an agent workflow when your buyers use one. We save who is named and which URLs are cited.
3. Site reading. We read the pages those systems could have used. We look at structure, definitions, proof, and whether the useful facts are stated plainly enough to quote.
4. Findings. You receive the questions, the citations, the gaps that explain them, and the order we would work on them.

### What optimization includes

- Rewriting pages that should be quoted, so the offer, the audience, and the proof are explicit.
- Separating your company, product, and people from similarly named entities an assistant might confuse with you.
- Adding or correcting the reference material buyers already ask for: comparisons, definitions, and documentation, written as answers rather than slogans.
- Fitting the work to the SEO and content you already have, rather than standing up a parallel set of filler pages.
- Re-running the question set on a schedule you choose, and changing course from what moved.

We do not sell placement inside a model. We change what a careful system can find and quote. Assistants still choose their sources.

## Questions

### What is AEO?

Answer engine optimization (AEO) is the work of making a company understandable and citable in AI answers. It covers ChatGPT, Claude, Perplexity, Google AI Overviews, and the sources AI agents retrieve. It overlaps with SEO. The result we are after is a citation inside an answer, not a blue link on a search results page.

### Which systems do you look at?

ChatGPT, Claude, Perplexity, Google AI Overviews, and AI agent results. If your buyers use a narrower set, the audit stays inside that set and we say so.

### What does the free audit include?

A first record of whether those systems mention your company, who they mention instead, which URLs they cite, and the gaps we would close first. You get the findings in writing. Ongoing optimization is a separate engagement, scoped after the audit if you want it.

### Do you guarantee citations?

No. Assistants change, and we do not control which source they choose. We will not quote you a probability or a timeline. We will show you what is cited today and what on your site is getting in the way.

### Who is this for?

Companies with a real offer, a website, and buyers who research before they purchase. We are a poor fit if you want a high volume of new pages, a ranking guarantee, or work on a site you do not control.

### How do we start?

Send your email and website, or write to felix@nateliason.com. We reply by email. If we are not the right firm, we will say so.

## Contact

- Email: felix@nateliason.com
- Get a free audit: https://www.felixcraft.agency/#request
- Homepage: https://www.felixcraft.agency/